Khabor Wala Desk
Published: 18th March 2026, 3:49 AM
In a landmark development for the global music industry, Avex Music Group has announced a strategic partnership with sixteen-time GRAMMY Award-winning artist Bruno Mars. The agreement, revealed on 18 March 2026, establishes Avex as the exclusive global administrator for all new music composed by Mars during the term of the deal, which will commence upon the conclusion of his current agreement with BMG/Warner Chappell.
Katsumi Kuroiwa, CEO of Avex Inc., commented, “Bruno Mars is one of the most culturally influential songwriters of his generation. We are honoured to collaborate with him and to support his future creations through this global publishing relationship.”
Brandon Silverstein, CEO of Avex Music Group, added, “We are thrilled to welcome Bruno to Avex. His songwriting talent is unparalleled, and we look forward to amplifying his music to audiences worldwide.”
Avex Music Group (AMG) operates as the global music division of Avex Inc. (TYO: 7860), one of the world’s leading entertainment conglomerates. With headquarters in Tokyo and Los Angeles, AMG is led by Brandon Silverstein, who also serves as a board member and equity partner. The company specialises in a comprehensive array of music-related services, including publishing, recorded music, studio operations, catalog and corporate acquisitions, and artist management through S10 Entertainment.
| Key Facts | Details |
|---|---|
| Headquarters | Tokyo & Los Angeles |
| Employees | 1,500+ |
| Annual Revenue | $1 Billion+ |
| Artists Managed | 500+ |
| Groups Represented | 150+ |
| International Tours | Japan & Asia for Taylor Swift, Justin Bieber |
| Talent Development Programme | Avex Academy |
| Annual Auditions | 10,000+ candidates |
Avex Inc. extends its operations across music, animation, live entertainment, merchandise, and other sectors, maintaining a robust global presence. The company is known for launching international acts such as XG and ONE OR EIGHT, bolstered by its world-class training academies and creative infrastructure. Avex Academy, the company’s flagship talent programme, nurtures thousands of emerging artists across Tokyo and other major cities, providing professional guidance and access to state-of-the-art facilities.
AMG’s mission is to translate Avex’s creative and commercial vision into a global context, bridging Eastern and Western music and cultural expressions. The collaboration with Bruno Mars marks a significant milestone in this ambition, promising to bring his future compositions to audiences worldwide while reinforcing Avex’s reputation as a leading force in international music publishing.
With this partnership, both Avex and Mars are poised to expand their global footprint, creating new opportunities for innovative music production and international audience engagement.
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