Sunday, 5th April 2026
Khabor Wala Desk
Published: 19th January 2026, 12:25 AM
Under the inspiring theme of “The Promise of a Secure Life,” Astha Life Insurance Company Limited—the sole life insurance venture of the Bangladesh Army Welfare Trust—celebrated its Annual Picnic 2026 on Friday, 16 January. The event, held at the picturesque Green View Resort and Convention Centre in North Khan, Dhaka, was marked by an atmosphere of festive camaraderie and professional solidarity.
The retreat brought together a diverse assembly of the “Astha Life Family,” including head office executives, staff from regional offices across the nation, and the dedicated sales force. In a heartwarming display of community spirit, employees were joined by their family members, transforming the professional gathering into a vibrant social celebration.
The keynote address was delivered by Brigadier General Shah Sagirul Islam, ndc, afwc, psc (Retd), the Chief Executive Officer of Astha Life Insurance. In a speech described as both motivational and visionary, the CEO provided strategic direction for the upcoming year, urging the team to maintain the momentum that has defined the company’s recent growth.
| Segment | Activities & Features |
|---|---|
| Venue | Green View Resort and Convention Centre, North Khan, Dhaka. |
| Attendance | Nationwide staff, regional officers, sales force, and families. |
| Culinary Delights | Traditional winter Pitha-Puli (rice cakes) and a festive feast. |
| Entertainment | Cultural performances, sporting events, and music. |
| Grand Finale | High-stakes Raffle Draw with attractive prizes. |
| Core Values | Transparency, trust, and military-grade discipline. |
The picnic served as more than a mere social escape; it was a platform for reaffirming the company’s core values. Participants expressed a collective resolve to uphold the ideals of the Bangladesh Army, specifically focusing on transparency, the fulfilment of promises, and unwavering reliability.
As the “Magh” winter chill set a seasonal backdrop, the attendees enjoyed a variety of traditional Bengali winter delicacies, including an elaborate Pitha-Puli festival. The day was further enriched by competitive sports for both children and adults, a sophisticated cultural programme, and a highly anticipated raffle draw.
By the conclusion of the event, the officers and sales force declared an “indomitable morale,” vowing to work in unison to elevate the standards of the domestic insurance industry. As a military-backed institution, Astha Life aims to lead by example, ensuring that customer service is delivered with the precision and integrity synonymous with its parent organisation. The picnic underscored that a happy, unified workforce is the foundation of the company’s mission to provide financial security to the people of Bangladesh.
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