Bollywood star Alia Bhatt has been appointed as the new global brand ambassador for American clothing brand Levi’s. However, the announcement has sparked controversy, as the role was previously held by Deepika Padukone.
With Alia taking over as the brand’s new face, fans of Deepika have expressed their anger and disappointment online:
| Reaction Type | Description |
| Criticism | Many accuse Alia of “taking Deepika’s place” and entering spaces that don’t belong to her. |
| Support for Deepika | Some fans are calling for Deepika to be reinstated as the brand ambassador. |
| Support for Alia | Alia’s supporters view the appointment as a recognition of her success and career achievements. |
Despite the ongoing debate between the two fan bases, neither Alia nor Deepika have publicly commented on the matter so far.
Alia was most recently seen in the film Rocky Aur Rani Ki Prem Kahani. Her forthcoming projects include:
| Film | Production | Co-Stars | Notes |
| Alpha | Yash Raj Films | TBD | A spy thriller marking a new genre for Alia |
| Love and War | Sanjay Leela Bhansali | Ranbir Kapoor, Vicky Kaushal | Second collaboration with Ranbir after Brahmastra |
Alia’s expanding portfolio in Bollywood, combined with her new endorsement, continues to fuel fan discussions and debates across social media platforms.
This scenario highlights the intense fan culture in Bollywood, where brand affiliations and star roles often become hotly contested topics.
