Sunday, 5th April 2026
Khabor Wala Desk
Published: 14th September 2025, 8:22 AM
Artificial Intelligence (AI) is rapidly making inroads into the worlds of film, theatre, and advertising. This technology can generate a story plot, dialogues, characters, and scene layouts within minutes, significantly reducing the time and costs for production houses.
However, critics argue that AI is still unable to fully capture human creativity and emotion. Experts predict that in the future, the highest-quality scripts will likely result from a collaboration between AI and human writers.
| Profession | How AI Affects It | Key Vulnerability |
| Scriptwriters & Dialogue Writers | AI can write plots and dialogues independently. | Small production houses may rely on AI to save costs, reducing demand for writers. |
| Video Editors & Graphic Designers | AI-powered video editing software can complete tasks in minutes that would previously take hours. | Junior editors and designers working on ads, short videos, or social media content are most at risk. |
| Voiceover Artists | AI voice generation is now so realistic that distinguishing it from a human voice is difficult. | AI can replace voiceovers in advertising, documentaries, and TV reports at a lower cost. |
| Photographers & Stock Image Creators | AI image generators can produce hyper-realistic images. | Those relying on stock photography or routine visual content creation face a shrinking market. |
| Cameramen, Costume Designers, Set Designers & Location Teams | AI tools like VEO can create cinematic videos from text prompts. | All roles involved in camera, lighting, set, and location work may face pressure, especially in low-budget ads and corporate videos. |
| Art Directors & Makeup Artists | Virtual sets, digital models, and AI costume solutions reduce the need for physical sets and makeup. | The requirement for traditional art direction and makeup work is decreasing. |
Mohammad Sajjad Hossain, a video editor and AI video creator, says: “While AI presents risks, it also brings opportunities. Those relying solely on routine tasks may be at risk, but there is no substitute for human skills in investigative journalism, creative content production, storytelling, and adapting to new technologies.”
He adds that media professionals should:
Failing to adapt, he warns, could make the AI wave a curse rather than a blessing for many in the media industry.
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