Eastern Bank launches ‘EBL Priority Next Gen’

Eastern Bank’s Priority Banking division has unveiled a new banking segment, ‘EBL Priority Next Gen’, designed specifically for the next generation of leaders. Prospective youth leaders were seen with Ali Reza Iftekhar, Managing Director; M. Khorshed Anowar, Deputy Managing Director; Sabbir Ahmed, Country Manager for VISA-Bangladesh, Nepal and Bhutan; Sarmin Atik, Head of Liability and Wealth Management, EBL; and Tanzeri Hoque, Head of Priority and Women Banking at the launch ceremony held on Friday at a city hotel.

EBL Priority Next Gen aims to offer young achievers a thoughtfully curated suite of lifestyle privileges, personalised wealth solutions, wellness benefits, global conveniences, and seamless travel experiences. Members will benefit from dedicated relationship support, gourmet experiences, premium lounge access, and everyday lifestyle enhancements.

The grand launch event, themed ‘Prive’, brought together emerging leaders, innovators, and young achievers. Ali Reza Iftekhar said, “Every milestone we have achieved has been built on trust, excellence and an unwavering commitment to our customers. Today, as we welcome the next generation, we reaffirm our promise to deliver financial experiences that match their lifestyle, ambitions and vision for the future.”

KhaborwalaAJ