Intact Insurance Joins Team Canada for Olympic Debut

The road to the Milano Cortina 2026 Winter Games has a formidable new backer. In a sweeping national campaign orchestrated by the creative agency Cossette, Intact Insurance has officially stepped onto the world stage as a premier partner of Team Canada. This multi-year agreement with the Canadian Olympic Committee (COC) represents a significant evolution for the brand, which has spent over two decades fostering grassroots talent within the speed skating community.

A Legacy of Support, Scaled Up

For over twenty years, Intact Insurance has been a quiet but constant force behind Canadian speed skating. This new partnership elevates that commitment, transitioning the brand from a niche sporting sponsor to a cornerstone supporter of the entire Canadian Olympic movement.

Running through to 22 February 2026, the campaign is designed for maximum reach across the Canadian landscape. It utilizes a sophisticated multi-channel approach, spanning traditional television, high-impact digital placements, and strategic out-of-home advertising. High-profile media partnerships with the likes of CBC/Radio-Canada, The Globe and Mail, and La Presse ensure the message resonates from coast to coast.

Cinematic Innovation: “The Groove”

At the centre of this campaign is a visually arresting television spot that pushes the boundaries of sports cinematography. Under the direction of Andrew De Zen and cinematographer Oliver Millar, the production team employed an innovative mobile camera system to achieve an immersive, ice-level perspective.

The film follows speed skaters at breakneck speeds before plunging into the physical grooves etched into the ice. This serves as a poignant metaphor for the “paths” athletes carve out for themselves—from their first tentative strides on a local rink to the high-stakes pressure of the Olympic oval.

The Faces of the Campaign

The initiative highlights a diverse roster of elite Canadian talent, emphasizing that Intact’s protection extends across various disciplines:

Collaborative Excellence

The campaign’s execution was a masterclass in cross-regional synergy. Led by Cossette Montreal in tandem with their Vancouver counterparts, the project integrated local insights with world-class production values. By leveraging the expertise of Canadian creatives and directors, Intact Insurance has not only promoted its brand but has also championed the very national identity that the Olympic Games celebrate.