Earning Millions by Naming Newborns

The naming of a newborn is traditionally a moment of joy and contemplation for parents. However, Taylor A. Humphrey, based in San Francisco, United States, has turned the selection of baby names into a lucrative profession. His work involves helping new parents find the perfect name for their child—and he earns millions in fees for this service.

According to The New York Post, Humphrey charges up to $30,000 for naming a single child, equivalent to approximately 3.6 million Bangladeshi Taka.

Humphrey’s fascination with names dates back over a decade. Ten years ago, he began offering online services for baby name selection. Later, he expanded his reach through social media, creating accounts on platforms such as TikTok and Instagram, where he now has over 100,000 followers. To date, he has assisted in naming more than 500 children.

Humphrey also has specialised training in providing mental and physical support for pregnant women, alongside experience in branding and marketing. These skills have helped him develop and manage his naming business successfully.

To tailor his services, Humphrey asks parents a series of detailed questions to understand their preferences. For the basic service, he provides a curated list of names via email. The full package, however, is far more comprehensive:

• Researching the family history related to naming traditions.
• Advising parents on cultural, historical, and phonetic aspects of names.
• Mediating disputes between parents if disagreements arise over the chosen name.

Humphrey’s clients include not only wealthy families but also celebrities seeking his expertise for naming their newborns.

In 2021, an introductory profile of Humphrey appeared in The New Yorker, significantly boosting his popularity. Since then, he has become a sought-after expert in the baby-naming industry.

Despite his success, Humphrey has faced some online criticism. Commenting on this, he said: “I have been the subject of mockery, and often people discover me through such content. I have accepted this because I believe that my work is genuinely important.”

Humphrey’s story highlights an unusual yet highly profitable niche where expertise in names, cultural knowledge, and parental guidance converge, turning what was once a private family matter into a multimillion-dollar career.