BRAC Bank’s top award in Chalo Abroad campaign

BRAC Bank has formally recognised the outstanding performers of its recently concluded bancassurance campaign, “Cholo Bidesh”, executed in strategic partnership with Pragati Life Insurance PLC. The initiative exemplifies the bank’s commitment to expanding access to insurance solutions while fostering value-driven collaborations.

The “Cholo Bidesh” campaign marked a significant milestone in BRAC Bank’s growing bancassurance portfolio. Designed to promote customer-centric insurance adoption, the initiative emphasised the critical role of frontline teams and individual contributors in achieving the campaign’s objectives. It reflected a seamless collaboration between BRAC Bank and Pragati Life, underscoring the potential of integrated financial services in the Bangladeshi market.

The award ceremony took place on 18 December 2025 at a prominent hotel in Dhaka. The event was attended by key executives, including Tareq Refat Ullah Khan, Managing Director and CEO of BRAC Bank; Syed Abdul Momen, Additional Managing Director and Head of SME Banking; and Md Jalalul Azim, Managing Director and CEO of Pragati Life Insurance PLC, along with other senior officials from both organisations. Winners were honoured with air tickets as a token of appreciation for their exceptional contributions.

Congratulating the recipients, Tareq Refat Ullah Khan remarked,
“The success of this bancassurance campaign reflects the dedication of our teams, their steadfast focus on customers, and the strength of our partnership with Pragati Life. Recognising these achievements is not only a celebration of individual excellence, but also a significant milestone in our bancassurance journey.”

He further noted that BRAC Bank remains confident that its integrated banking and insurance model will continue to create value for customers and drive sustainable growth in the coming years.

BRAC Bank continues to expand its bancassurance offerings through strategic partnerships and innovative, people-centric initiatives. Leveraging its digital platform, the “Astha” app, customers can now access a variety of microinsurance products at minimal premiums, ensuring a seamless and fully digital experience. This move reinforces the bank’s commitment to inclusive financial services and innovation in the insurance space.

Key Highlights of the ‘Cholo Bidesh’ Campaign:

With initiatives like “Cholo Bidesh”, BRAC Bank reinforces its position as a pioneer in integrating banking and insurance services, ensuring that innovation, accessibility, and customer welfare remain at the heart of its operations.