Bev Priestman Begins Fresh Start in New Zealand After Ban

Bev Priestman, the former head coach of the Canada women’s national football team, has spoken out for the first time since her high-profile one-year ban from football, revealing that she “didn’t feel safe” living in North America after the controversy. The 39-year-old has now signed a two-year contract with Wellington Phoenix in New Zealand, taking the reins as the women’s team head coach.

Emotional Return Amid Controversy

In a visibly emotional press conference, Priestman described the personal toll of the incident and her family’s decision to leave Canada.

“I didn’t feel safe — that’s being brutally honest,” she said. “It was very difficult for my family. I’ve got a little boy, and people were knocking on our door. We knew we had to get out.”

She admitted that ongoing legal discussions limit how much she can say publicly about the case, but she confirmed the need for a “fresh start” away from the intense media scrutiny.

Background of the Ban

Priestman was banned by FIFA for one year after it was discovered that her coaching team had used a drone to spy on New Zealand’s training sessions ahead of their opening match at the 2024 Paris Olympics. The surveillance, which had reportedly occurred over multiple sessions, was deemed a serious breach of fair play regulations.

Despite the controversy, Wellington Phoenix have expressed full confidence in Priestman’s appointment.

Rob Morrison, chairman of Wellington Phoenix, stated:
“We understand the circumstances and are really comfortable with this appointment. We’re pleased to welcome Bev back to football.”

A Chance to Reset

Having returned to the country where the spying incident occurred, Priestman is now focused on rebuilding both her career and reputation.

She said her return to coaching began in humble fashion:

“I celebrated last night coaching the under-7s — my son’s team — in the pouring Wellington rain. It was humbling, and I’ve just been itching to do that.”

Priestman previously led Canada to Olympic gold at Tokyo 2020, cementing her status as one of the sport’s most successful coaches.

Looking Ahead

Reflecting on the lessons learned, Priestman acknowledged:

“There are certain values that I hold, and unfortunately things around me clouded my judgement. I want to create something special for this city, this country, and move forward.”

She added that the time away from the sport has been one of deep reflection, and she’s returning more determined than ever.

Career Highlights of Bev Priestman

As she steps back onto the pitch, all eyes will be on how she leads Phoenix through the new A-League Women’s season — and whether she can turn the page on a tumultuous chapter of her career.