Pubali Bank Signs Agreement with NOVOAIR

A Memorandum of Understanding (MoU) has been signed between Pubali Bank PLC and NOVOAIR at the Card Business Division of Pubali Bank’s Head Office in Dhaka, according to a press release.

The agreement was signed in the presence of senior officials from both organisations. N. M. Firoz Kamal, Deputy General Manager and Head of the Card Business Division of Pubali Bank PLC, and Sohail Majid, Director of Marketing and Sales at NOVOAIR, attended the signing ceremony.

Representatives from Pubali Bank PLC included Mohammad Mizanur Rahman, Public Relations Officer and Assistant General Manager; Md. Ashadulla Khan, Assistant General Manager and Head of Card Marketing; and Md. Saiful Islam, Senior Officer for Marketing and Strategic Alliance. Senior officials from NOVOAIR were also present at the event.

Under the terms of the MoU, Pubali Bank cardholders will be eligible for discounted airfare on NOVOAIR services. Customers holding Pubali Mastercard World Credit Cards will receive a 20 per cent discount on ticket purchases. Other Pubali Bank cardholders will be entitled to a 10 per cent discount.

The offer will be available through the NOVOAIR mobile application as well as at authorised ticket sales counters. The arrangement is designed to enhance customer value and encourage greater use of digital platforms and card-based payments for air travel bookings.

Such collaborations between financial institutions and airlines are commonly used to expand customer benefits and improve service integration. For Pubali Bank PLC, the partnership adds value to its card services portfolio. For NOVOAIR, it provides an opportunity to broaden its customer base and increase ticket sales.

The discount structure under the agreement is as follows:

The MoU establishes a formal cooperation framework between the two organisations aimed at delivering travel-related benefits to banking customers.