BCCI Secures £12m Commercial Deals Ahead of Title Search
The Board of Control for Cricket in India (BCCI) has significantly boosted its commercial revenues after securing three lucrative associate sponsorship agreements worth approximately 130 crore Indian rupees. Under the newly ratified contracts, Reliance Industries’ beverage brand Campa Cola, financial services firm SBI Life, and artificial intelligence platform ChatGPT will back the board across 35 […]
Read more

