Prime Bank Launches Mobile Banking Service “Prime LenDen”

Prime Bank is set to enter the mobile financial services (MFS) market with a new platform named Prime LenDen, joining the ranks of established services such as bKash, Rocket, and Nagad. The service has already received regulatory approval from the Bangladesh Bank, marking a significant step for the bank’s digital expansion.

The service will be operated by Prime Bank FinTech Limited, an affiliate of Prime Bank, which will oversee all technological and operational aspects of the platform. The announcement was made in a recent official press release by the bank.

According to the release, Prime Bank FinTech Limited aims to open new frontiers in the country’s digital financial sector. By fostering a collaborative rather than purely competitive market environment, the company intends to prioritise financial awareness and inclusive economic growth. The initiative seeks to expand financial access to unbanked populations, encouraging broader participation in the cashless economy.

Prime Bank FinTech Limited emphasises digital security and user-friendly services as key pillars of its approach. The company aspires to establish itself as a “digital guardian” for its customers, ensuring safe, convenient, and reliable access to financial services. Through this platform, the bank hopes to enable people from all socio-economic backgrounds to transact confidently and securely in a digital-first economy.

The mobile financial service will operate under a distinct brand identity while leveraging the bank’s institutional expertise. In preparation for the formal launch, the company is engaging closely with regulators, partners, and all relevant stakeholders to ensure service quality, compliance, and a positive customer experience.

Currently, there are 13 MFS providers in Bangladesh, offering services ranging from money transfers and bill payments to shopping, savings, and loan disbursement. In February 2026 alone, the country’s MFS platforms facilitated transactions totalling BDT 5,883 crore per day, reflecting the rapid adoption and growing reliance on mobile banking services.

Prime LenDen: Key Highlights

Prime LenDen represents Prime Bank’s strategic push into the growing digital finance sector, blending technological innovation with financial inclusivity. The platform aims to provide secure, accessible, and reliable financial services, particularly targeting unbanked communities while supporting the broader transition towards a cashless economy.

By launching Prime LenDen, Prime Bank is positioning itself as a key player in Bangladesh’s digital financial ecosystem, offering both everyday transactional convenience and opportunities for financial empowerment across the population.