In an era defined by vast marketing budgets, polished branding, and global expansion, it is often assumed that multinational giants inevitably dominate local markets. Yet in Saudi Arabia, global fast-food leaders such as KFC and McDonald’s have long struggled to rival the enduring popularity of a homegrown chain: Al-Baik. The explanation for this phenomenon lies […]

In an era defined by vast marketing budgets, polished branding, and global expansion, it is often assumed that multinational giants inevitably dominate local markets. Yet in Saudi Arabia, global fast-food leaders such as KFC and McDonald’s have long struggled to rival the enduring popularity of a homegrown chain: Al-Baik. The explanation for this phenomenon lies […]