Khaborwala Online Desk
Published: 26 Mar 2026, 09:38 am
In celebration of its 25th anniversary, Allianz Malaysia Berhad has launched a year-long campaign granting an additional 25% coverage on selected personal accident and lifestyle protection policies. The move aims to enhance policy value for existing customers while encouraging new sign-ups.
The campaign, implemented by Allianz General Insurance Company (Malaysia) Berhad, is valid from 1 January to 31 December 2026. It applies to both new policies and existing plans where additional individuals are added.
Customers aged 40 and below who subscribe to Allianz Shield Plus will enjoy a 25% bonus on the principal sum insured, significantly boosting protection against accidental death or permanent disablement. Those opting for Allianz Lifestyle Protect will receive the same 25% increase on selected lifestyle and living benefits.
Allianz Shield Plus provides round-the-clock worldwide personal accident coverage, including:
Allianz Lifestyle Protect safeguards everyday assets and living expenses, covering items and risks such as smart devices, credit cards, loans, and online purchases.
A summary of the enhanced coverage under the campaign is provided below:
| Policy | Coverage Type | Standard Coverage | Campaign Bonus (25%) | Maximum Payout (RM) |
|---|---|---|---|---|
| Allianz Shield Plus | Accidental death & permanent disablement | $0.75m | 25% bonus (≤40 years) | 3,000,000 |
| Allianz Lifestyle Protect | Smart devices | $1,250 | 25% top-up | 5,000 |
| Allianz Lifestyle Protect | Credit card & loan indemnity | $1,250 | 25% top-up | 5,000 |
| Allianz Lifestyle Protect | Online purchases | $375 | 25% top-up | 1,500 |
According to Allianz Malaysia, the promotion demonstrates the company’s ongoing commitment to customer-centric solutions, particularly for younger adults seeking financial security. By increasing coverage without additional premium for eligible customers, Allianz aims to strengthen its market position and encourage more Malaysians to adopt comprehensive personal accident and lifestyle protection.
The campaign represents a strategic effort to combine traditional accident protection with modern lifestyle safeguards, reflecting the insurer’s dedication to meeting evolving customer needs in an increasingly complex risk environment.
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