Prime Bank PLC has entered into a strategic partnership with Prime Bank PLC and Ray White Limited, aiming to provide enhanced value-added benefits to customers through exclusive discounts and special service privileges. The agreement was formally signed at a ceremony held at Rupayan Shopping Square in Bashundhara, Dhaka.
According to an official press release issued by Prime Bank PLC, the collaboration is designed to broaden customer lifestyle offerings by linking financial services with premium real estate and related service advantages offered by Ray White Limited. Under this arrangement, Prime Bank customers will be entitled to preferential pricing, exclusive promotional deals, and tailored service support across selected products and services associated with Ray White.
The signing ceremony brought together senior executives from both organisations, underscoring their shared commitment to customer-centric innovation and partnership-driven growth. Representatives emphasised that the initiative reflects a growing trend within the banking sector to move beyond traditional financial services and integrate lifestyle-oriented benefits into customer portfolios.
Executives involved in the agreement highlighted that the partnership is expected to enhance customer engagement while strengthening brand value for both institutions. By combining banking privileges with property-related services and commercial offerings, the initiative seeks to deliver a more comprehensive customer experience.
Key Signatories and Roles
Name
Organisation
Designation
Role in Agreement
Mamur Ahmed
Prime Bank PLC
SEVP
Signatory on behalf of Prime Bank
Sujan K Paul Chowdhury
Ray White Limited
Chief Operating Officer
Signatory on behalf of Ray White
Yamin Irman
Ray White Limited
Chief People & Business Development Officer
Co-signatory and strategic representative
The agreement is also expected to open avenues for future collaboration between the two organisations, potentially extending into broader financial solutions, property-linked banking products, and customer loyalty programmes. Industry observers note that such partnerships are increasingly becoming a key differentiator in competitive banking markets, particularly as institutions seek to enhance customer retention and diversify service ecosystems.
Held at a prominent commercial venue in Bashundhara, the event marked a formal step towards integrating financial services with real estate-related consumer benefits, reflecting both organisations’ intent to innovate within their respective sectors.
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