Prime Bank, Export Sheba Launch Export Initiative

Prime Bank PLC has entered into a strategic partnership with Export Sheba to enhance Bangladesh’s export capabilities and support small and medium-sized enterprises (SMEs) and emerging exporters. The agreement aims to create a structured framework for knowledge sharing, training, and advisory support, positioning Bangladeshi exporters for success in international markets.

The formal signing ceremony took place in Dhaka, attended by senior officials from both organisations. Mr M. Nazeem A. Choudhury, Deputy Managing Director of Prime Bank, and Mr Jahid Hussain, Founder of Export Sheba, signed the agreement, marking a collaborative effort to strengthen the national export ecosystem.

Under this strategic partnership, Export Sheba will organise tailored training programmes, interactive workshops, and advisory sessions for entrepreneurs. These sessions will focus on international trade procedures, export documentation, compliance standards, and identifying viable global market opportunities. The programme is particularly designed to assist new exporters in navigating the complexities of global trade and implementing structured, compliant export operations.

A notable feature of the initiative is its focus on non-RMG sectors, which remain underdeveloped compared to Bangladesh’s dominant ready-made garment industry. By promoting diversification, the partnership aims to unlock potential in areas such as agro-based products, handicrafts, light engineering, and information technology services. This approach is expected to enhance the competitiveness of SMEs in international markets while supporting sustainable export growth.

The initiative also highlights the role of the Prime Bank SME TradeFin Centre as a hub for exporter development. By integrating financial solutions with practical advisory support, the centre seeks to provide a comprehensive ecosystem for businesses aiming to expand their export footprint.

Partnership Highlights

This collaboration represents a significant step in advancing Bangladesh’s export agenda. By combining financial support with knowledge-driven initiatives, Prime Bank and Export Sheba aim to foster a more diversified, competitive, and resilient export sector capable of meeting the demands of the global marketplace.