Sun, 15 Mar 2026

Clash Over Alia and Deepika: Fans React to Levis’ New Brand Ambassador

Khaborwala Online Desk

Published: 06 Sep 2025, 02:48 pm

Photo: Collected

Bollywood star Alia Bhatt has been appointed as the new global brand ambassador for American clothing brand Levi’s. However, the announcement has sparked controversy, as the role was previously held by Deepika Padukone.

 

With Alia taking over as the brand’s new face, fans of Deepika have expressed their anger and disappointment online:

Reaction TypeDescription
CriticismMany accuse Alia of “taking Deepika’s place” and entering spaces that don’t belong to her.
Support for DeepikaSome fans are calling for Deepika to be reinstated as the brand ambassador.
Support for AliaAlia’s supporters view the appointment as a recognition of her success and career achievements.

Despite the ongoing debate between the two fan bases, neither Alia nor Deepika have publicly commented on the matter so far.

 

Alia was most recently seen in the film Rocky Aur Rani Ki Prem Kahani. Her forthcoming projects include:

FilmProductionCo-StarsNotes
AlphaYash Raj FilmsTBDA spy thriller marking a new genre for Alia
Love and WarSanjay Leela BhansaliRanbir Kapoor, Vicky KaushalSecond collaboration with Ranbir after Brahmastra

Alia’s expanding portfolio in Bollywood, combined with her new endorsement, continues to fuel fan discussions and debates across social media platforms.

This scenario highlights the intense fan culture in Bollywood, where brand affiliations and star roles often become hotly contested topics.

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